The food service industry is one of the most fragile industries because it can be severely impacted by loss, negative customer reviews and even health violations (due to restaurant owners/operators not keeping a close eye on their employees and their operations). HS Brands can help remedy and prevent typical problems that may arise in the food service industry through its restaurant mystery shopping and loss prevention programs.
Here is a list of services HS Brands can provide the restaurant and food service industry:
Restaurant Mystery Shopping / Quick Service Mystery Shops
Mystery shopping a restaurant or bar is the best way to determine what your customers are experiencing while they patronize your location. HS Brands International is a restaurant mystery shopping company. It’s what we specialize in.
From the wait times and quality of food to the wait staff and managers, mystery shopping provides excellent insight. Have our mystery shoppers give your staff a hard time to see how they react. Want a rating for overall experience or friendliness of the staff? We can do that too. Each mystery shop can be fully customized to target specific areas of the business or overall guest experience.
Bar Spotting
We are a restaurant mystery shopping company that offers bar spotting. Bar spotters will sit and watch a bartender to see how they handle cash or pouring and serving. Our spotters know all of the tricks of the trade that are used by bartenders who want to skim from the restaurant or bar’s profits.
E-Surveys
By using an E-Survey, we can build a customizable post-visit survey that can be e-mailed out to your customers for quick response. Then the data is collected and presented through our Sherlock system for you to dissect using the same tool used with the mystery shopping data. You can combine the data with the mystery shopping data or export all of the data out of the system to be used elsewhere. This allows you to tap into what your actual customers think of their experience after they depart from your restaurant or bar.
Merchandising
Merchandising in the food service industry can include making sure the menu has been updated to reflect recent changes or ensuring that an unauthorized establishment isn’t operating under your name is critical to protecting your brand identity. We can even take a picture to prove that a location is no longer in operation. Also, marketing and collateral materials have to be strategically placed to have a full impact on each patron. We report what we find and can help you implement a program to document non-compliance with business standards.
Restaurant Loss Prevention
Restaurants and quick service establishments need loss prevention programs to ensure proper policies and procedures are being followed as well as food safety and employee safety. The Mershimer Group can provide a custom loss prevention program that is tailored to your restaurant or bar that can include: operational audits, mystery shopping, loss prevention meetings and awareness visits, an employee hotline and theft and loss investigations.
Operational Audits
Because the food service industry deals with so much cash on a daily basis, it is wise to implement procedures that ensure each restaurant or bar is maximizing its full potential when it comes to cash handling as well as health and safety compliance and payroll. We have auditors in all areas of the country that are specifically trained in operational audits for the restaurant loss prevention industry to help with this process.
Smartphone Instant Surveys
With the help of advancing technology, many of your actual customers can act like secret shoppers too. Smartphone Surveys are surveys that your customers can opt in to while they are sitting in your restaurant or bar. They answer a few simple questions that are sent to them via text message. If you want, you can give them an incentive for providing their feedback. All Smartphone Instant Surveys are easily accessible via the internet or downloadable application.
