A thieves’ favorite quote? Carpe diem!

Watching the news lately, we have been seeing more and more crimes of opportunity happening. Mike Miller, Global Director of Loss Prevention defines this as “a crime that’s committed without planning when the subject sees the opportunity arise and they seize it.” Talk about carpe diem!

Here are three things that The Mershimer Group recommends to deter crimes of opportunity in your business:

  1. Build awareness – Building awareness is not only the biggest deterrent against crimes of opportunity, it’s the biggest deterrent of theft in general (internally and externally).  Educate your employees on what to look for, how to regain control of the situation and how to deter theft as it’s happening. Also educate them on what “opportunities” thieves love such as an unmanned area in a retail store or a distracted employee.
  2. Controls in Place – You need to have controls in place to deter and prevent theft. This means having an action plan or policy and enforcing it. Implement different policies and procedures to deter internal and external theft separately. Ex. Manager can only void sales. Server level employees can’t void sales (separation of duties). Pay attention to access controls, register controls and authorization controls. Internal controls will reduce the opportunity for theft and fraud.
  3. Consequences – This goes back to our first point, but it’s a huge factor in deterring crimes of opportunity. Make sure every employee knows what can happen to them if they are caught stealing or committing a fraudulent crime “in the moment.” Loss of job, financial impact, reputation impact, etc.
Posted in Customer Service, Loss Prevention, Loss Prevention Advice, Private Investigator's License, Restaurants, Retail Loss Prevention | Tagged , , , , , |

HS Brands International’s Mershimer Group Gears Up for Loss Prevention Program with Smokey Bones Bar and Fire Grill

Smokey Bones' Loss Prevention ProgramSmokey Bones Bar and Fire Grill selects The Mershimer Group as their loss prevention solution provider. The outsourced loss prevention program will consist of various services meant to deter theft at the restaurant level, including audits, employee training, and awareness meetings among other tools used to deter and prevent loss within the restaurant chain.

Mike Mershimer, COO of HS Brands International, says, “The Mershimer Group is committed to helping restaurants & retail chains deter theft and protect their brand. We are thrilled that Smokey Bones chose our proven loss prevention program. I look forward to partnering with one of ‘America’s Favorite Brands’ in executing a program that will produce a bottom line impact, utilizing our experience in the restaurant and loss prevention industries.”

David Terry, EVP Operations at Smokey Bones, comments “We have selected The Mershimer Group to run our loss prevention program for Smokey Bones and look forward to the success and security the program will bring our company.”

Posted in Company News, HS Brands International, Loss Prevention, Restaurants | Tagged , , , , , , , |

Creating Brand Evangelists with Emotional Connection

This past week Apple sold over 3 million new iPads within the first 3 days of its release. People were standing in line for hours and even days to get their hands on this coveted Apple product. I bet if you walked up to one of the many that were sitting in line and asked about the new iPad, they could tell you about the product just as well as an Apple employee could, even before they bought it. This is what we call a brand evangelist.

Creating Brand EvangelistsBrand evangelist = A customer who has such a strict allegiance towards a brand that they are emotionally invested in it.  This person is your company cheerleader, recommends your products to family and friends and acts as a brand ambassador on social media sites.

Every company wants one of these guys, right? The difference between them and someone who is happy with their iPod Touch is the presence of an emotional connection.

As described in FOX Business’s article entitled “Engage Your Customers, Don’t Just Satisfy Them,” the author states, “Customer satisfaction without emotional engagement is worthless.”

If you can create this relationship with your customers, you will soon have a following of brand evangelists. Go above and beyond for your customers. Recently, there have been many stories of hotel employees going above and beyond for their guests. Bringing soup when they are sick, giving a complimentary massage, etc. These things encourage repeat customers and this is where brand evangelists are born. Customers feel grateful (the emotion) that someone took the time to think of them.

Do you have brand evangelists? How are you developing strategies to develop them? Comment in the section below and let us know!

Posted in Customer Service, Other services, Restaurants | Tagged , , , , |

Shopper Warning: High risk solicitation for mystery shoppers

There is a new “mystery shopping provider” that is allegedly charging shoppers to access mystery shopping companies and mystery shopping jobs. It has been reported to the MSPA that unauthorized charges are now coming up on these shoppers’ credit/debit cards after the initial fee to gain access to a list of mystery shopping companies/jobs. Also, this company’s phone operators are well coached in convincing you it is a legitimate mystery shopping provider, in order to get your credit card number.

Please consider this a warning to all current and potential mystery shoppers!

The MSPA says member companies will never charge you to become a mystery shopper or to see a list of legitimate mystery shopping providers. A list of legitimate mystery shopping providers can always be found on the MSPA website. HS Brands International is an MSPA member and abides by all MSPA policies and its code of ethics.

If anyone has any more information on this company, please comment on the blog or our Facebook page so other shoppers are aware of this company.

Posted in Brand Integrity, MSPA, Mystery Shoppers, Mystery Shopping | Tagged , , , |

HS Brands International listed as a 2012 Boston Business Journal Pacesetter

Boston Business Journal 2012HS Brands International made the Boston Business Journal’s 2012 Pacesetters list, which lists privately held companies who report a three-year growth rate of 10 percent.

Tom Mills, CEO of HS Brands International, says, “This is a tremendous nod to our organization from the BBJ. We are proud to have such growth in years past and will continue growing both, domestically and internationally. Now we have to set our sights even higher and I accept that challenge.”

“Fast-growing private companies are at the core of Boston’s economic strength,” said Chris McIntosh, publisher of the Boston Business Journal. “Our Pacesetters list is a celebration of local innovation and business leadership.” See the full list of Pacesetters here.

HS Brands is a global mystery shopping, loss prevention and data collection company. In addition to mystery shopping and loss prevention, other services include audits, investigations, business standard evaluations, integrity shopping and franchise royalty assurance solutions. HS Brands is comprised of Service Sleuth and The Mershimer Group. HS Brands International has offices in Boston, Las Vegas-USA, Switzerland, India, Turkey and Argentina.

Posted in Company News, HS Brands International, Loss Prevention, Mystery Shopping | Tagged , , |