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HS Brands International is a leading mystery shopping services provider and loss prevention solutions provider. HS Brands operates two distinct but complimentary divisions, Service Sleuth and The Mershimer Group. Each division can work independently or seamlessly together to improve customer experience and minimize loss. Service Sleuth measures, evaluates, and provides feedback based on guest experience through global mystery shopping and data collection services. The Mershimer Group provides customized outsourced and co-sourced loss prevention programs, third party brand standards audits, safety & security audits, compliance audits, and royalty assurance programs, all of which can significantly impact your bottom line.

Today, HS Brands International counts some of the world’s most recognizable brands as clients. We are committed to improving our client’s operations through brand protection activities, such as customer service validation and loss prevention awareness and deterrents. HS Brands International holds Private Investigator licenses in Massachusetts and Nevada, which makes us one of the few mystery shopping providers who can legally perform mystery shops in the state of Nevada. We maintain a database of up to 500,000 field contractors to handle all of our clients’ needs.

HS Brands International is a member of the Mystery Shopping Providers Association (MSPA).

Tom Mills Jr., CEO With over 20 years working in the mystery shopping industry and running Service Sleuth, Tom has become an innovative leader in the industry as the creator of SASSIE, the industry’s first web-based mystery shopping software. Additionally, Tom is a founding member and past president of the MSPA. Prior to beginning Service Sleuth, Tom held various management and merchandising positions with Staples, Kentucky Fried Chicken, and others.

Mike Mershimer, President & COO – Mike set out on his own, founding The Mershimer Group in 2004. He later joined Tom Mills in forming HS Brands International, bringing the two complimentary services together. Prior to starting his own firm, Mike held executive loss prevention positions for some of the world’s favorite brands, including Dunkin Donuts, American Greetings, Bath & Body Works and Quiznos Subs. He is the founder of the National Restaurant Association’s Loss Prevention Executive Study Group and has held board seats with the National Food Service Security Council and the National Restaurant Association’s Internal Audit Executive Study Group.

Service Sleuth Logo

Service Sleuth helps businesses measure, evaluate, and improve customer service levels, sales skills, and expose any integrity issues through mystery shopping. With our dedicated worldwide network of field contractors, Service Sleuth acts as the eyes and ears of your company, while helping to improve and streamline your operations. We are one of the few select mystery shopping companies to hold a Private Investigator’s license in Nevada and Massachusetts, allowing us to operate in all US states and territories.

Mershimer Group Logo

The Mershimer Group is the leading Loss Prevention and Royalty Assurance provider. We develop and managed Loss Prevention programs and strategies for some of America’s brands. The Mershimer Group believes in Loss Prevention should be proactive first and reactive second. Our primary objective is to create a unique program for each client meant to educate your employees on Loss Prevention policies and procedures and your brand standards. This acts to deter underreporting of sales, employee theft and fraud, and determines if your operations are in compliance with established policies, procedures, and standards.